Improve your SaaS marketing with the latest science
(Playbook bundle offers: Want to buy the bundle of 2 or 3 Playbooks? You can find more information about the Pricing & Promotions Playbook here and Ecommerce Playbook here.)
SaaS marketing is not easy: How do you get more trials from your homepage traffic? Or more conversions from your free plan? While also minimizing churn?
Scientists from the world’s best universities work tirelessly to answer these questions.
For example, their findings tell us how to design:
- CTA buttons for maximum clicks (Biswas et al., 2023)
- ‘Decoy’ plans that nudge free users to buy (Gu et al., 2018)
- The optimal free trials (Yoganarasimhan et al., 2022)
But only very few giant businesses (e.g. Microsoft, HubSpot) have the resources to analyze thousands of papers and apply the most useful discoveries.
Everyone else is left to rely on opinions, weak or sketchy data, or to reinvent the wheel.
Not anymore.
The Science-based SaaS Optimisation playbook brings you the latest research condensed into easy, actionable, and straightforward recommendations that you can apply in minutes.
What’s in the Playbook
1) 62 SaaS recommendations, based on the latest scientific research.
2) Practical instructions on what to optimize and why
3)Â $1,800 and 1,000+ pages worth of research papers, summarized
Everything condensed in just 47 pages.
